Digital Marketing is ever changing and with advances in technology happening at rapid speed, online marketing is constantly evolving. Here are some current marketing trends to look out for.
Customer service is one of the key elements to having a successful business. Customer satisfaction is important to grow your business, get positive reviews and most importantly, make sure your customers and clients are happy with the service you provide. Waiting for a response to a customer service query can be frustrating, particularly if it takes a while for your question to be answered. Chatbots are live chat tools powered by AI. A customer can receive an immediate response to their question and receive information instantly. The downside to chatbots is that they are only able to provide answers to basic questions that aren’t too specific or in depth. With artificial intelligence and machine learning being utilised more and more, it remains to be seen what the future holds for chatbot technology. An increasing number of companies are opting to utilise the technology to improve their online customer service experience.
Simple social media posts no longer attract huge traffic. A simple line of text as a facebook post or a tweet is not enough to engage an audience. Interactive content is far more engaging and can help your brand stand out amongst the competition. Quizzes are a great way to increase engagement. Interactive sliders, online calculators, surveys, polls, assessments, interactive maps, 360 videos and interactive infographics are also useful to keep your content current, on trend and interesting as well as increase engagement and awareness.
Videos are far more enticing than a paragraph of text. Live videos are becoming increasingly popular as they provide a much more immersive experience. With video marketing becoming more and more popular across social media, an increasing number of companies are starting to incorporate videos across all areas of their marketing strategy. There are many different types of videos you can create to capture the attention of you audience. Explainer videos are useful to give an insight into your products or services, ‘how to’ videos help to teach your audience something new and animated videos are useful for putting a point across and promoting specific services. Videos of events add transparency and authenticity to your brand and case studies showcase your best work and provide an insight into how you service your clients. Augmented reality is set to become the next big thing in video marketing, this will provide audiences with an even more immersive experience.
Augmented reality enables marketers create a more immersive experience. AR is different to virtual reality. Augmented reality enhances how we see things by adding a digital overlay, whereas VR creates a completely computer generated experience. AR is most commonly utilised via a smartphone or tablet. Snapchat provides one of the most popular uses of Augmented reality via their filters and lenses options. Users can transform their selfies and videos by adding fun digital overlays. The Pokemon Go game is another hugely popular example of AR. Augmented reality can be used in marketing campaigns to create more interesting and engaging experiences and increase brand awareness. Online retailers can use AR to showcase products in a more dynamic and immersive way to engage with audiences and increase sales.
The way people search online has changed since the introduction of smart technology. Voice search enables you to search for information by telling the device what you want it to search for. iPhone’s personal assistant Siri is on hand to find information for you, Microsoft’s Cortana is also a voice activated personal assistant that will search the web for you simply by asking it to. Home devices such as Google Home and Amazon Echo, are also activated via voice. You can ask your devices to do many things, including searching the web. The rise of voice search means marketers and brands need to understand how this affects the way people use search engines. Voice search tends to be more natural and conversational, the words used via voice search may be different to what someone would type into a search engine. Voice search commands also tend to be longer than text queries and are often focused on local intent. Focusing on long tail keywords, local optimisation and quality content that satisfies searcher intent are all important to optimise for voice search. Apple, and Cortana have useful articles that explain how users can use voice activated assistants to find information.
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