Outreach and Link Building
What is Link Building
Website optimisation and technical factors aren’t the only things involved in order to gain increased visibility in the search results. Links are sometimes necessary too, particularly if your market is very competitive. Links from other websites to your website will help your site rank higher in the search results as well as bring more traffic to your web pages.
It’s incredibly important to acquire the right type of links as some link types can have a negative effect. Our link building strategy is focused on your content, we aim to get your content seen by the right audience and acquire links from sites whose readers will find your content of interest. Relevance and quality is our number 1 goal. We aim to not only increase your ranking position but also drive targeted traffic to your site.
Link Building Strategy
The process begins with great content. Having great content alone is not enough though, it is our job to make sure that your content is seen and is promoted effectively to reach a relevant audience. We promote your content via outreach, content marketing and online PR to get more people viewing your site and to connect with key influences in your niche.
By promoting your content and getting it viewed as widely as possible, we are able to drive traffic to your site that is interested in your services, products or the information provided on your website. This will result in more views, increased engagement, more enquiries and more sales.
Our Link Building Process
Content marketing is more than just creating great content. We engage with influencers, bloggers and website owners to build relationships and increase your reach.
- First, we identify the best performing pieces of content on your site. If there is nothing we deem to be ‘link worthy’, we’ll help you create some engaging, informative content pieces.
- Next, we use advanced Google operators to prospect for sites that are ideal to acquire a link from. We make a huge list of these sites.
- We reach out to every site with a tailored email either promoting your content or pitching ideas for content placements.
- We track open rates and responses and we follow up on all emails sent. We track all links built and document the entire process in a detailed project tracker.
This not only results in links to your website but also increases awareness of your brand, boosts ranking and brings targeted traffic to your site.
We don’t believe in overcomplicating things and we don’t believe in keeping clients in the dark about what we I do. We are passionate about search engine optimisation and we’ll keep you updated throughout the process. We’ll even give you real time access to our link trackers so you can see what links we are building to your site as soon as they are live.