The aim of SEO isn’t just to get businesses more traffic and increase search engine ranking positions. My main goal is to grow your business and get you more customers.
Here are 5 ways SEO can help you get more customers:
We all know that driving traffic to a website is crucial to generate new business and get new customers. The more people viewing your website the better, right? Sure, that’s definitely true, more traffic means more customers. But it’s not just traffic that we want to drive to your site, we aim to generate targeted traffic. We want the people that are likely to be interested in your products and services and the people within the geographical area you operate to find your website.
It’s great having loads of traffic, but if you’re a local business operating in Bury, or Greater Manchester, or even the North West, people viewing your site in London for example are not likely to become customers. This is why I focus specifically on your target audience and driving targeted traffic to your site.
I say this all the time but there is no point having a website if there is no one viewing it. SEO increases the online presence of your site. Increased visibility in the search results means more clicks to your website and more potential customers for your business.
SEO isn’t just about getting a business up the search engine rankings, I also implement content marketing strategies to get people viewing your web pages and your blog articles. I devise digital PR strategies, I create quality content and I focus on link acquisition to increase awareness and reach your audience. My campaigns are designed to get your business noticed by the right people.
Give You an Edge
If you want to grow your business, having an edge over the competition can definitely help. Unless you have a rare niche or a monopoly over a particular area, you’ll probably have a few companies in the local area offering the same services as you. Let’s face it, this probably applies to most of us, we all have competition in one way or another. So how do we give ourselves an edge over the competition?
One way to do this is via a well crafted SEO strategy. Knowing what keywords your competitors are targeting, what they are ranking for, how much traffic they are getting as well as uncovering relevant keywords they may have overlooked are excellent ways to give your business an edge.
Get Found Locally
Two Words. Google Maps. Never underestimate the importance of the local search results, it’s pretty powerful. A potential customer searches for the services you offer, Google returns a number of relevant businesses within the local area with the exact locations pinpointed on the map. At the click of a button, the user can get directions, opening hours, contact details and reviews. Being one of the top listed businesses will bring you more customers and help more people find your business.
So what do we actually mean by referral traffic? Referral traffic is traffic that comes to your site from external sources, such as a link on another website. This is different to direct traffic (people who type in the exact URL to get to your website) and organic traffic (people who find your site via a search engine.) Referral traffic isn’t the easiest to obtain. It involves, content marketing, content promotion as well as creating some of the best quality content for your website. It can be a very effective way to drive new customers to your site.